JDE Peet’s accelerates its sustainability agenda with a breakthrough paper pack for soluble coffee
July 19 2023 - 1:00AM
JDE Peet’s accelerates its sustainability agenda with a
breakthrough paper pack for soluble coffee
PRESS RELEASE
Amsterdam, 19 July 2023
JDE Peet’s (EURONEXT: JDEP), the world’s leading
pure-play coffee and tea company by revenue, today announced its
intention to launch a new paper pack for its soluble coffee
ranges.
This new paper pack solution, the first of its kind
in the coffee market, will be recyclable. It is designed to create
a more sustainable ecosystem in the soluble coffee market by
incentivising the reuse of existing glass jars and tin formats.
Moreover, the coffee from this new paper pack will generate the
lowest carbon footprint within the existing range of JDE Peet’s
products.
Fabien Simon, CEO of JDE Peet’s, commented: “This
is an important step in driving the sustainability agenda of our
company and yet another sign of our leadership in innovation. We
know that reducing packaging and promoting recyclability and
reusability are increasing consumer needs. By providing more
sustainable solutions within soluble coffee, one of the world’s
most beloved and consumed beverages, we can maximise our positive
contribution in decarbonising our own portfolios and the coffee
market as a whole.”
JDE Peet’s is working to reduce the amount of
packaging material and associated carbon emissions, used in both
manufacturing, transport, and end-of-life disposal. This innovative
new paper pack directly supports the company’s effort of minimising
its carbon footprint across its entire value chain and its goal of
moving towards 100% of packaging designed to be reusable,
recyclable, or compostable by 2030. In line with this, in 2022, JDE
Peet’s set targets validated by the Science Based Targets
initiative (SBTi) to reduce emissions across scopes 1, 2 and 3.
This new range will be available in selected
markets across multiple brands of JDE Peet’s’ portfolio as of
2024.
EnquiriesMediaWill Hummel+31 6
391 77 280Media@JDEPeets.comInvestors &
AnalystsRobin Jansen+31 20 55 81212IR@JDEPeets.com
About JDE Peet’s
JDE Peet’s is the world's leading pure-play coffee
and tea company, serving approximately 4,200 cups of coffee or tea
per second. JDE Peet's unleashes the possibilities of coffee and
tea in more than 100 markets, with a portfolio of over 50 brands
including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts,
OldTown, Super, Pickwick and Moccona. In 2022, JDE Peet’s generated
total sales of EUR 8.2 billion and employed a global workforce of
more than 20,000 employees. Read more about our journey towards a
coffee and tea for every cup at www.jdepeets.com.
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