Apple Introduces Magic Mouse -- The World's First Multi-Touch Mouse
October 20 2009 - 11:00AM
PR Newswire (US)
CUPERTINO, Calif., Oct. 20 /PRNewswire-FirstCall/ -- Apple® today
introduced the new wireless Magic Mouse, the first mouse to use
Apple's revolutionary Multi-Touch(TM) technology. Pioneered on
iPhone®, iPod touch® and Mac® notebook trackpads, Multi-Touch
allows customers to navigate using intuitive finger gestures.
Instead of mechanical buttons, scroll wheels or scroll balls, the
entire top of the Magic Mouse is a seamless Multi-Touch surface.
Magic Mouse comes standard with the new iMac® and will be available
as a Mac accessory at just $69. "Apple is the Multi-Touch leader,
pioneering the use of this innovative technology in iPhone, iPod
touch and Mac notebook trackpads," said Philip Schiller, Apple's
senior vice president of Worldwide Product Marketing. "Apple's
Multi-Touch technology allows us to offer an easy to use mouse in a
simple and elegant design." Magic Mouse features a seamless
touch-sensitive enclosure that allows it to be a single or
multi-button mouse with advanced gesture support. Using intuitive
gestures, users can easily scroll through long documents, pan
across large images or swipe to move forward or backward through a
collection of web pages or photos. Magic Mouse works for left or
right handed users and multi-button or gesture commands can be
easily configured from within System Preferences. The Magic Mouse
laser tracking engine provides a smooth, consistent experience
across more surfaces than a traditional optical tracking system.
Magic Mouse uses Bluetooth wireless capabilities to create a clean,
cable-free desk top and its secure wireless connection works from
up to 10 meters away. To extend battery performance, Magic Mouse
includes an advanced power management system that works with Mac
OS® X to automatically switch to low power modes during periods of
inactivity. The wireless Magic Mouse is powered by two AA batteries
which are included. Pricing & Availability Magic Mouse comes
standard with the new iMac and is available at the end of October
through the Apple Store® (http://www.apple.com/), at Apple's retail
stores and Apple Authorized Resellers for a suggested retail price
of $69 (US). Magic Mouse requires Mac OS X Leopard® version 10.5.8
or later. Apple ignited the personal computer revolution in the
1970s with the Apple II and reinvented the personal computer in the
1980s with the Macintosh. Today, Apple continues to lead the
industry in innovation with its award-winning computers, OS X
operating system and iLife and professional applications. Apple is
also spearheading the digital media revolution with its iPod
portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone. ©
2009 Apple Inc. All rights reserved. Apple, the Apple logo, Mac,
Mac OS, Macintosh, Multi-Touch, iPhone, iPod touch, iMac, Apple
Store and Leopard are trademarks of Apple. Other company and
product names may be trademarks of their respective owners.
DATASOURCE: Apple CONTACT: Janette Barrios, +1-408-974-7608, , or
Colin Smith, +1-408-862-1171, , both of Apple Web Site:
http://www.apple.com/
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