The U.S. Conference of Mayors and Novelis Expand Aluminum Can Recycling Challenge With Keep America Beautiful, Inc.
July 13 2006 - 10:00AM
PR Newswire (US)
U.S. Cities to Compete in "Cans for Cash - City Recycling
Challenge" WASHINGTON, July 13 /PRNewswire-FirstCall/ -- The U.S.
Conference of Mayors and Novelis (NYSE, TSX: NVL) have teamed up
with Keep America Beautiful, Inc. (KAB) to expand their annual,
national contest "Cans for Cash - City Recycling Challenge."
Officially launched at the U.S. Conference of Mayors annual meeting
in June, the 2006 City Recycling Challenge now offers a total of
twelve (12) $5,000 awards for municipalities and four (4) $2,500
awards for KAB affiliates. (Logo:
http://www.newscom.com/cgi-bin/prnh/20050105/CLW073LOGO ) (Photo:
http://www.newscom.com/cgi-bin/prnh/20060713/CLTH013LOGO ) More
than 100 cities have participated in the Cans for Cash Challenge
over the past two years, resulting in the collection and recycling
of more than 160 million aluminum cans, recovering more than $2.5
million in aluminum value and diverting nearly 5 million pounds of
material from landfills. "Participation in the 'Cans for Cash City
Recycling Challenge' helps increase awareness of recycling and
reminds everyone to recycle aluminum cans which could bring extra
'Challenge' dollars into your city," said Mayor and President of
The United States Conference of Mayors, Michael A. Guido. "We look
forward to seeing once again what cities can do to promote
recycling in their communities." This year's campaign will run from
September 15 through September 30, 2006. The contest is divided
into four divisions based on a city's population, and awards are
given in three recycling categories: Most Cans Collected; Most
innovative idea; and Partnering with a local KAB affiliate, a new
category to encourage innovative and sustainable recycling
initiatives. Cities are eligible to participate in only one
innovation category. "As North America's leader in aluminum can
recycling, Novelis is pleased to partner with the U.S. Conference
of Mayors and Keep America Beautiful to increase awareness of the
value of aluminum recycling," stated Kevin Greenawalt, President of
Novelis Corporation. "We're pleased that aluminum can recycling
rates are increasing and we encourage cities to keep recycling."
The winners will be announced on America Recycles Day, November 15,
2006. The day is designed to create and maintain national awareness
for recycling and its benefits. "Keep America Beautiful is pleased
to be working with Novelis and The U.S. Conference of Mayors in
this exciting and innovative project," said G. Raymond Empson,
president of Keep America Beautiful. "KAB Affiliates work closely
with their local governments to improve the quality of life for
their residents. They are often tapped to be the educational arm of
community recycling programs and have had a positive influence on
increasing recycling rates and awareness through their efforts."
Registration is free and open to interested cities. For further
information about the City Recycling Challenge, please visit the
website or contact Susan Jarvis, the U.S. Conference of Mayors at
202-861-6760. Register online at http://www.usmayors.org/mwma by
August 31, 2006. About U.S. Conference of Mayors The U.S.
Conference of Mayors is the official nonpartisan organization of
cities with populations of 30,000 or more. There are 1,139 such
cities in the country today, each represented in the Conference by
its chief elected official, the Mayor. About Novelis Novelis is the
global leader in aluminum rolled products and aluminum can
recycling. The company operates in 11 countries and has
approximately 13,000 employees. Novelis has the unrivaled
capability to provide its customers with a regional supply of
technologically sophisticated rolled aluminum products throughout
Asia, Europe, North America, and South America. Through its
advanced production capabilities, the company supplies aluminum
sheet and foil to the automotive and transportation, beverage and
food packaging, construction and industrial, and printing markets.
For more information on the company, visit http://www.novelis.com/
or aluminum can recycling visit http://www.recycle.novelis.com/.
About Keep America Beautiful, Inc. Keep America Beautiful, Inc.,
established in 1953, is the nation's largest volunteer-based
community action and education organization. With a network of
nearly 1,000 affiliate and participating organizations, Keep
America Beautiful forms public-private partnerships and programs
that engage individuals to take greater responsibility for
improving their community environments. For additional information,
visit http://www.kab.org/.
http://www.newscom.com/cgi-bin/prnh/20060713/CLTH013LOGO
http://www.newscom.com/cgi-bin/prnh/20050105/CLW073LOGO
http://photoarchive.ap.org/ DATASOURCE: Novelis CONTACT: Susan
Jarvis of The U.S. Conference of Mayors, +1-202-861-6760; or Pat
Persico of Novelis Corporation, +1-440-423-6522; or Larry Kaufman
of Keep America Beautiful, Inc., +1-203-323-8987, ext. 817 Web
site: http://www.novelis.com/ http://www.usmayors.org/mwma
http://www.recycle.novelis.com/ http://www.kab.org/
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