The Company’s Centrally-Located Retail
Destination on Na Příkopě Street will Expand its Presence Among
Locals and Tourists in the Czech Republic
Skechers announced that The Comfort Technology Company® has
opened a new flagship store in the center of Prague. Ideally
located on the city’s High Street Na Příkopě, the destination
offers an extensive offering of footwear, apparel and accessories
for the entire family, including Skechers Hands Free Slip-ins® and
Skechers Uno.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241219083809/en/
Skechers expands its retail presence in
central Prague with its new concept store on the city’s popular
High Street, Na Příkopě. (Photo: Business Wire)
“Skechers has universally become the brand that consumers look
to for style, comfort and value, everywhere they live or travel,”
said Michael Greenberg, president of Skechers. “We have had great
success expanding our business across Europe, most recently
increasing our third quarter 2024 EMEA sales by 30 percent over
last year—and see our growing consumer presence in the Czech
Republic as an opportunity to build on our strong momentum in the
region.”
“Skechers retail destinations are paramount to connecting our
signature styles and comfort technologies with millions of
consumers. They offer living galleries of our diverse product
offering, and it’s a visceral experience to walk in, hold and try
on styles for every age,” added Petar Dulić, general manager of
Skechers CEE, Kft. “With this central retail store between Old Town
and New Town Prague, we offer more accessibility and convenience
than ever to locals and tourists.”
Located on a boulevard frequented by 120,000 people daily, the
596-meter store at Na Příkopě 9 showcases the brand’s new and
popular lifestyle footwear collections and features dedicated
Skechers Performance focal walls, apparel and accessory sections,
and products for every age and activity, including fashion, sport,
casual, work and children’s styles. Illuminated by natural and LED
lighting designed with renewable EU-manufactured biopolymer
materials, the mid-century modern space features a large video wall
and sleek wraparound lightbox column positioned above a custom
feature table, with a modern light fixture integrated above.
From fashion styles to lifestyle product and performance shoes
for sport enthusiasts, Skechers’ offering is enhanced with the
Company’s signature comfort innovations—including its Skechers
Hands Free Slip-ins® Technology, Massage Fit® Technology, Skechers
Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers
Hyper Burst® Technology, Skechers Air-Cooled Memory Foam®, Skechers
Relaxed Fit® Technology and Skechers Stretch Fit® Technology.
There are now eight Skechers retail locations in the Czech
Republic, including five additional locations in Prague and stores
in Modřice and Ostrava. Consumers can also shop at approximately
5,300 Skechers stores worldwide, Skechers.cz and leading retailers
in the region.
About Skechers CEE, Kft. and Skechers
U.S.A., Inc.
Skechers CEE, Kft. is a subsidiary of Skechers U.S.A., Inc.
(NYSE:SKX), The Comfort Technology Company® based in Southern
California. Skechers designs, develops and markets a diverse range
of lifestyle and performance footwear, apparel and accessories for
men, women and children. The Company’s collections are available in
180 countries and territories through department and specialty
stores, and direct to consumers through skechers.com and
approximately 5,300 Skechers retail stores. A Fortune 500® company,
Skechers manages its international business through a network of
wholly-owned subsidiaries, joint venture partners, and
distributors. For more information, please visit about.skechers.com
and follow us on Facebook and Instagram.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation and foreign currency
exchange rate fluctuations around the world, the challenging
consumer retail markets in the United States, and the impact of
wars, acts of war and other conflicts around the world; sustaining,
managing and forecasting costs and proper inventory levels; losing
any significant customers; decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity
of particular designs and/or categories of products; maintaining
brand image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking
these and other risk factors associated with the COVID-19 pandemic
into consideration, the dynamic nature of these circumstances means
that what is stated in this press release could change at any time,
and as a result, actual results could differ materially from those
contemplated by such forward-looking statements. The risks included
here are not exhaustive. Skechers operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and we cannot predict all such risk factors, nor can we assess
the impact of all such risk factors on our business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241219083809/en/
Media Contact: Jennifer Clay SKECHERS U.S.A., Inc.
jennc@skechers.com (310) 937-1326
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