Groundbreaking Original Makes Q TV the First
Hindi General Entertainment Channel to Introduce Artificial
Intelligence Driven Content to its Viewers
MUMBAI,
India and TORONTO,
Aug. 24,
2023 /CNW/ - QYOU Media Inc., (TSXV: QYOU) (OTCQB:
QYOUF) a company operating in India and the United
States producing and distributing content created by social
media stars and digital content creators, has announced that it's
flagship Hindi language channel Q TV has bolstered its 'Zara Hatke'
( "A Little Offbeat") proposition by launching a first-of-its-kind
initiative via an exciting new original series, 'Viral Hua
Re' driven by artificial intelligence (AI). Combining
creativity with cutting-edge technology, the series aims to
revolutionize the way programming content can be created with the
introduction of an AI generated anchor across the new series.
In a pioneering move that unleashes a completely new approach to
content creation, for Q TV, Viral Hua Re', marks the
beginning of efforts to leverage technology to drive channel
content. Led by a sassy animated AI anchor, 'Viral Bhabhi'
with her witty one-liners and anecdotes, Viral Hua Re
features viral videos sourced from social platforms spanning
various sub-genres including comedy, pranks, gags, falls, and
fails. The series is being launched this week and airs daily at
6:00 PM followed by a repeat telecast
at 1:00 PM.
Speaking on unveiling this exciting new series, Curt Marvis, CEO and Co-Founder, QYOU Media,
said, "We are inevitably entering a new chapter in television
entertainment with the introduction of AI-driven shows. We want to
embrace and not ignore this new technology on Q TV as we
believe as a brand we stand at the crossroads of innovation and
storytelling with our young India
creators and viewers. Harnessing the power of technology to enhance
the viewer experience is core to our DNA, while staying true to the
essence of captivating content that our audience cherishes. With
this pioneering step, we not only embrace technology but also
reaffirm our commitment to redefining how India experiences television."
Formerly known as The Q, Q TV's latest content line-up
underscores its commitment to embracing social media creators and
content while harnessing the power of AI to deliver fresh and
captivating entertainment to viewers across India.
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our
flagship brand, The Q and on connected TV, via channels Q
Kahaniyan, Q GameX, Q Marathi & Sadhguru TV, we curate,
produce and distribute premium content across television networks,
VOD and OTT platforms, mobile phones, smart TV's and app-based
platforms. In addition, QYOU has numerous additional content
destinations, apps and gaming platforms poised to engage the over
125 million Indian households we reach weekly. Our influencer
marketing company, Chtrbox, has been a pioneer in
India's creator economy,
leveraging data to connect brands to the right social media
influencers. In the United States,
we power major film studios, game publishers and brands to create
content and market via creators and influencers. Founded and
created by industry veterans from Lionsgate, MTV, Disney and
Sony, QYOU Media's millennial and Gen Z-focused content reaches
more than one billion consumers around the world every month.
Experience our work at www.qyoumedia.com
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accuracy of this release.
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SOURCE QYOU Media Inc.