SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing explosive revenue growth in the global fashion industry, announced that Chief Executive Officer Joseph Shortal will be interviewed by leading online microcap news broadcaster Market News First (MN1.com) on July 6, 2006, at 12:30 pm Eastern Time. In the live broadcast, to be available online at www.MN1.com, Mr. Shortal will provide in-depth discussion of Sub-Urban's recent milestones and strategic initiatives to target high-growth opportunities in the multibillion-dollar fashion industry. Market News First (MN1.com), considered the largest true news organization focused on microcap stocks, brings independent microcap news to investors, providing live interaction with senior management of publicly traded companies. Featuring live press conferences, all day live trading commentary, analyst profiles, interactive forums, news items, and "The MicroBlog," MN1.com gives microcap investors the information source necessary to trade in the markets. "The interview with MN1.com will be an excellent opportunity for me to speak directly with current and potential investors about Sub-Urban's extraordinary successes from the past year, and our plans for the future," said Mr. Shortal. The online radio interview will highlight Sub-Urban's various brands, which primarily target the age 13-29 youth consumer demographic group, comprising an estimated 40 million-plus consumers in the U.S. alone. The Company is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by the energy and vigor of youth, fashion, music, sports and entertainment. About MN1.com Market News First is the only online destination that brings real microcap news to investors and features live interaction with companies from the Bulletin Board, Pink Sheets, and Amex. Featuring Live Press Conferences, All-Day Live Trading Commentary, Analyst Profiles, Interactive Forums, News Items, and "The MicroBlog," MN1.com gives microcap investors the information source necessary to trade in the markets. MN1.com boasts being the largest true news company reporting on microcap traded stocks. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Women and BLACK JESUS(R) streetwear apparel and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.