JCDecaux to double the number of roadside screens in London
February 05 2025 - 12:30AM
UK Regulatory
JCDecaux to double the number of roadside screens in London
JCDecaux to double the number of roadside
screens in London
Paris, February
5th, 2025 – JCDecaux
SE (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, has unveiled its vision to double
the number of digital roadside 2m² screens in London. The
investment will make Out-of-Home the big reach medium increasing
the number of digital roadside screens to 2,000 with the
installation of 1,000 new London Digital Network (LDN) screens into
the city’s expanding neighbourhoods - including: Battersea, Canning
Town, Elephant and Castle, King’s Cross, Wandsworth and Wembley.
Around 670 of these innovative screens will appear on TfL’s bus
stops across London. Locations across the capital will be selected
to give advertisers the highest attention and impact.
The new 86” screens are 30% larger than the
market average, higher definition and consume 20% less power. The
first screens will begin installation in April 2025 with the first
500 installed at the end of year one. The UK is now JCDecaux’s
second-largest market in the world and its most digitised one with
more than 70% of its revenues coming from digital screens.
New creative and motion capabilities will be
introduced to the London Digital Network alongside a new Video
Advertising Motion Measurement (VAMM) scale. This follows a 6-year
study with TfL showing that motion could be applied to roadside
locations. The new AI-led VAMM platform will enable brands to
automatically check the level of motion within their creative
before display, bringing a new level of creative flexibility for
brands. JCDecaux has already started the process of applying for
planning permissions.
Emma Strain, Customer Director,
TfL said: “London is the shop window for
Out-of-Home and the TfL advertising estate is a unique canvas that
brings brands to our customers as they travel – connecting
neighbourhoods in this vibrant city that is open to all. The London
Digital Network is important for London’s economic growth – it’s
for everyone: the big brands, the growing brands and the new
entrepreneurs and scale-ups that boost growth. It’s a virtuous
circle, as revenue generated through Out-of-Home goes back into the
transport network helping people to enjoy everything the city has
to offer.”
Jean-François Decaux, Co-chief Executive
Officer of JCDecaux, said: “In 2015, JCDecaux promised
to make London the digital capital of the world and in just 18
months we deployed 1,000 next-generation screens powered by data
and automation which redefined the sector and transformed the
opportunities for brands in the capital. London is the global
showcase for digital Out-of-Home and thanks to the strength of our
partnership with TfL we are announcing a new long-term investment,
bringing the London Digital Network to all the new neighbourhoods
that make London one of the most dynamic cities in the world. We
will double the number of screens to 2,000 taking our audience
market share of London digital Roadside 2m² from 60% to 75%. This
is a milestone moment for London media which will allow advertisers
and agencies a real alternative to linear TV and digital Online.
This new London Digital Network will be powered by the
market-leading programmatic tech and data stack – VIOOH and
Displayce, bringing new opportunities for brands to run timely,
relevant messaging and making omnichannel campaigns a
reality.”
Key Figures for JCDecaux
- 2023 revenue:
€3,570.0m(a) – H1 2024 revenue:
€1,807.6m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of 850 million
people in more than 80 countries
- 1,056,833 advertising panels
worldwide
- Present in 3,918 cities with
more than 10,000 inhabitants
- 11,650 employees
- JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100 and
Euronext Family Business indexes
- JCDecaux’s Group carbon
reduction trajectory has been approved by the SBTi and the company
has joined the Euronext Paris CAC® SBT 1.5° index
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.8/5), CDP (A),
MSCI (AAA), Sustainalytics (13.7), and has achieved Gold Medal
status from EcoVadis
- 1st Out-of-Home Media company
to join the RE100
- Leader in self-service bike
rental scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street
furniture (630,196 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 258 contracts in
metros, buses, trains and tramways (319,081 advertising
panels)
- N°1 in Europe for billboards
(85,743 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (708,620 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (165,292 advertising panels)
- N°1 in outdoor advertising in
Latin America (91,682 advertising panels)
- N°1 in outdoor advertising in
Africa (25,337 advertising panels)
- N°1 in outdoor advertising in
the Middle East (21,300 advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please
visit jcdecaux.com.
Join us on Twitter, LinkedIn, Facebook, Instagram
and YouTube.
Communications
Department: Albert Asséraf
+33 (0) 1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard
+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
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