Mama’s Creations Appoints Veteran CPG and Retail Executive Chris Darling as Chief Commercial Officer
October 29 2024 - 7:31AM
Mama’s Creations, Inc. (NASDAQ: MAMA), a leading national marketer
and manufacturer of fresh deli prepared foods, today announced the
appointment of senior CPG sales and retail executive Chris Darling
to the role of Chief Commercial Officer.
Chris Darling brings over 20 years of experience
in executive leadership within the Retail and CPG industries across
a variety of public and private companies, including comparable
companies and current or prospective retailers of Mama’s Creations.
His background includes store development and operations, retail
merchandising and marketing, private label and branded product
development with a focus on prepared foods commissaries and routes
to market.
Prior to joining Mama’s Creations, he served on
the Boar’s Head executive leadership team leading national sales.
Previously, Chris worked in executive level positions at top
retailers including HEB, Ahold and Albertsons Companies.
Additionally, he led two start up retail brands and was the
President of Lucky’s Market, a Kroger affiliate. Throughout his
career, he has built significant M&A experience inclusive of
input into the selection, vetting and integration of
acquisitions.
“Chris brings a world-class consumer mindset
from a storied career in the deli – where he led world class
commercial organizations at incredibly strategic firms such as
Boar’s Head, HEB, Ahold and Albertsons – bringing a highly
incremental skillset to the Mama’s Creations team,” said Adam L.
Michaels, Chairman and Chief Executive Officer of Mama’s Creations.
“He is a recognized industry innovator who has applied his
expertise with major retail brands including successes on both
national brands and private label development, manufacturing,
distribution efficiencies, marketing, merchandising and operational
excellence.
“Most importantly, Chris knows how to build a
national brand and particularly in the prepared meal solutions
space. He brings the passion for developing compelling propositions
for our retail partners. We know the potential strength of the
Mama’s brand and his storytelling, decision-maker level
relationships, and analytical mindset are the perfect delivery
system for the next leg of profitable growth in our One Stop Shop
evolution. Chris’ experience leading highly successful brands as
both a retailer and supplier in the critical fresh meal replacement
space makes him the ideal candidate to lead our commercial
organization. With the build-out of our industry leading senior
team now complete, we are well positioned to fully realize our
long-term growth potential and emerge as a dominant player in the
prepared foods space,” concluded Michaels.
Chris Darling added: “I am privileged to join
Mama’s Creations at such an exciting time in the Company’s growth
trajectory. My primary focus will be to align commercial strategy
with business strategy across marketing, sales, product development
and customer service. The company’s family of brands have
significant opportunities to accelerate – both organically and
inorganically – and are well positioned to grow market share in the
expanding prepared food space as consumer preferences shift toward
fresh, prepared meal options. I look forward to working closely
alongside Adam and the team at Mama’s Creations as we enter our
next phase of growth and, ultimately, seek to create value for our
shareholders.”
About Mama’s Creations, Inc.
Mama’s Creations, Inc. (Nasdaq: MAMA) is a
leading marketer and manufacturer of fresh deli prepared foods,
found in over 8,000 grocery, mass, club and convenience stores
nationally. The Company’s broad product portfolio, born from
MamaMancini’s rich history in Italian foods, now consists of a
variety of high quality, fresh, clean and easy to prepare foods to
address the needs of both our consumers and retailers. Our vision
is to become a one-stop-shop deli solutions platform, leveraging
vertical integration and a diverse family of brands to offer a wide
array of prepared foods to meet the changing demands of the modern
consumer. For more information, please visit
https://mamascreations.com.
Forward-Looking Statements
This press release may contain forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933 and Section 21E of the Securities Exchange Act of 1934.
Forward-looking statements include information about management’s
view of the Company’s future expectations, plans and prospects,
including future business opportunities or strategies and are
generally preceded by words such as “may,” “believe,” “future,”
“plan” or “planned,” “will” or “should,” “expect,” “anticipates,”
“eventually” or “projected.” You are cautioned that such statements
are subject to a multitude of known and unknown risks and
uncertainties that could cause future circumstances, events, or
results to differ materially from those projected in the
forward-looking statements, including the risks that actual results
may differ materially from those projected in the forward-looking
statements as a result of various factors. Certain of these risk
factors and others are included in documents the Company files with
the Securities and Exchange Commission, including but not limited
to, the Company’s Annual Report on Form 10-K for the year ended
January 31, 2023, as well as subsequent reports filed with the
Securities and Exchange Commission.
Investor Relations Contact:Lucas A.
ZimmermanManaging DirectorMZ Group – MZ North America(949)
259-4987MAMA@mzgroup.us www.mzgroup.us
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